Innovation on Wheels Yes, repetition is important for solidifying ideas, but this book probably has too much. Tear Down Your Temples Video Prototyping the first step in becoming extraordinary is simply to stop being ordinary Very inspiring book, it shows how great firms like Ideo are established and very creative roles help to keep this kind of firms going. We do Unfocus Groups. It diminishes the need to persuade. Seven of the “secret ingredients” in our recipe for cross-pollination. The idea behind the book is hopelessly derivative. T-shaped people are deep in at least one field while knowledgeable in many. Over the years, Tom Kelley has observed the roles that people can play in an organization … For a look at tomorrow’s mainstream markets, look at teenagers today. think cafe, bistro, barbershop when creating a service or sales outlet (if people just want to chat, you’re doing something right), Storytelling unleashes powerful emotions and helps teams bond, Stories give “permission” to explore controversial or uncomfortable topics, Storytelling sways a group’s point of view, Storytelling gives you a vocabulary of change, Good stories help make order out of chaos THE HAMMOCK FACTOR Architects fend off the ordinary wherever they find it, Cross-Pollinators retain the childlike ability to see patterns others don’t, and to spot key differences. So 10 roles in innovation, but I focused on the first as they are more applicable to most projects. Directors are unlike all the other personas because their main purpose is to inspire and direct other people, developing chemistry in teams, targeting strategic opportunities, and generating innovation momentum. co-opting your opposition. Anthropologists keep “bug lists” or “idea wallets Taking down some of the walls separating inter-company teams can make a world of difference. Collaborators can be a company’s best defense against internal skeptics. ""The Ten Faces of Innovation is a book about innovation with a human face. Cross-Pollinators are like linguists, confident in the knowledge that the more languages they master, the easier it becomes to absorb the next one. Could you use an inexpensive prototype to chip away at whatever is holding them back from becoming your loyal new customer? Targeting Opportunities She’s the person mapping out the production, crafting the scenes, bringing out the best among actors and actresses, honing the project or company theme, building the chemistry, getting it done. We’d love your help. if possible, never initiate contact through an e-mail. kids often make something out of what parents or companies would otherwise discard. Hurdlers maintain a quiet, positive determination—especially in the face of adversity. Maybe you can turn a part of your experience inside out. Which faces are the least common? Tom Peters would say, you can’t shrink your way to greatness. Look around. The Collaborator helps bring eclectic groups together, and often leads from the middle of the pack to create new combinations and multidisciplinary solutions. often think in metaphors, enabling them to see relationships and connections that others miss. consider the emotional underpinnings that precede a journey. How will your company define a successful innovation program? Sprinkle your space with show-and-tell opportunities. when you’re dealing with entities with a level of independence—like the disparate offices of a large corporation or high-end hotel chains—you can’t simply steamroll them with new ideas. Encourage the sharing of ideas and initiatives. Look around your organization. Coach More, Direct Less The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization. For organizations split into silos, their siloed thought patterns pose a stiff barrier to the breakthrough innovation the market demands. A Marketplace for Talent sometimes even a Hurdler can use the power of “no.” There are times when you have to reject an initial strategy in order to find the right path for a new idea. ILM has a tremendously flexible approach to the workspace. kids did not perceive the shopping experience as sequential steps, Cross-Pollinators sometimes tackle a problem by turning it around. **next time your efforts are met by a sincere critic, squint your eyes and imagine just what a force this person could be if he or she were on your side. Because the world has changed. Do you need to move people around? Look for add-on signs that explain what’s broken or how a machine really works. Kelley, author of bestselling The Art of Innovation, reveals the strategies that his world-famous design firm IDEO uses to foster original thinking and overcome naysayers who stifle creativity. He had the strength and flexibility to adjust his course. Innovation on a Shoestring The Ten Faces of Innovation. The ten “faces” are categorized into three categories: learning, organizing, and building. Let us know what’s wrong with this preview of, Published The freshness of their insights can’t be found elsewhere. “on-campus off-site” I was attracted to the book study based on Kelley's description of the Devil's Advocate. Few concepts mentioned in this book are outstanding. Couple of weeks ago, i was handling a training and on Apple products(I work as a technical trainer with a leading MNC.) Hurdlers can seem at times a bit stubborn. Instead of asking questions like “what do you like or dislike about…?” Jane will star with “Tell me a story about a time your mobile let you down” This book felt like a bit of an advertorial for IDEO. there are more new ideas outside your country than inside. mixing physical tools and computer-based systems yields a more visible and group-oriented process. Introduce skepticism or controversy, air common doubts, then knock them down. When you create new work environments, you’re bound to bump up against egos. the Cross-Pollinator is in many ways a collection of personas—part Anthropologist, part Experimenter. The role of the devil’s advocate is nearly universal in business today. There is growing recognition that fostering a culture of innovation is critical to success, as important as mapping out competitive strategies or maintaining good margins. round up five to ten interested participants (mixing in at least a couple of new people for each session). we more often see ourselves as working alongside a client group, influencing their culture, altering their patterns of innovation, and leaving them with new tools to continue the forward momentum. start by taking little steps. Moving Journeys How might you turn an obstacle into an opportunity at your organization? 30• Rotman Magazine Spring/Summer 2006. Create opportunities for team members to assume nontraditional roles and push forward initiatives. Only when you act, when you implement, do you truly innovate. We believe that simply flipping through new magazines is a serious and productive practice for any organization interested in innovation When the stars in the night sky suggest that the compass is broken, the experienced navigator forges a path with the best tools he can find. Follow-Through 300 |a xi, 273 pages :|b illustrations ;|c 25 cm. Hallways are for moving through quickly. These ten personas are lumped into three categories in the introduction, an idea that is never again touched upon in the eleven chapters that follow. Has your success spawned a proud temple? The Caregiver builds on the metaphor of a health care professional to deliver customer care in a manner that goes beyond mere service. Because all great movements are ultimately human-powered, the innovation personas described in this book each bring its own lever, its own tools, its own skills, its own point of view. the Cross-Pollinator becomes a bit like the unlikely bumblebee. What generates such an overwhelming response that your customers can’t help but be intrigued? Given the ever-shortening attention span of corporate audiences, we’d suggest you keep your homemade video under six minutes in length (under three is even better. Jump-Starting Innovation They show rather than teach customers are overwhelmed with too many alternatives and little clarity about the right choice, Build extra expertise It's more like a bunch of techniques or principles. They’re good teachers as well This was a slow read for me, but that doesn't make it a bad thing. Pass That Baton I just read the book and there is just one thing to say… WOW!!! The journey often begins earlier and ends later than people realize. Welcome the role. The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design … Self-directed teams that meet regularly to discuss issues, solve problems, and appreciate each other’s contributions. The book goes through each of the 10 personas, explaining them in detail and providing examples of success stories. Ten Faces of Innovation provides a good framework which companies, teams or even individuals can follow to expand the working style. is not enough to just have a good idea. Remember to Use the Space At IDEO, we build e-rooms, virtual spaces dedicated to projects carved out on the company’s digital network. Also shares several strategies for bringing teams together and creating a positive, useful atmosphere as well as improving products. I could see myself using some of the information to build good teams within my sphere as an educator, and noticed some ideas that have permeated teams I've worked on in the past. That fact that he gets innovation right down to his core is only part of his value. Later chapters seems unnecessary, the book should be like 5 or 6 faces of innovation rather than 10 faces. Director roles at IDEO have known that brainstorms hum in the morning, when energy and creativity seem to peak. We invite extreme people passionate about the products or services we’re trying to develop. I anticipate that other sophisticated professional services will be plugging into corner spots of corporate parking lots in the years ahead. (K-12 public education) I found the book fascinating and the personas that Kelley described very interesting. the “right” answer is worthless if it is rejected by organizational antibodies in the client company. Write down every fix you see at work, at home, or out on the town. Or a hundred. Students of history, they search for concepts that may have been ahead of their time or may be ready for a revival Watch for things that have been duct-taped or bolted on. If you company becomes a trusted source of information, you’ll build a base of loyal customers, Small can be beautiful Tom Kelley is the author of The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm (2001), and The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization (2005). Your physical space has the potential to communicate important stories video prototype was a quick and extremely visual way of expressing how a salon might look and feel. The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. your customers? … Goodreads helps you keep track of books you want to read. These three categories are the basic building blocks of the innovation process, and the personas fine-tune the approach to take with each phase. ""The Ten Faces of Innovation is a book about innovation with a human face. I enjoyed the stories it told, even if it was lacking in content that really explained some of the personas. Play Time You can’t mechanistically build responsiveness into a company. [create a] mistake ritual. I was attracted to the book study based on Kelley's description of the Devil's Advocate. (T. Kelly 2005) On the contrary, it can be remarkably profitable. (4.0) Good framework for the roles/personalities that lead to innovation. I like the way the book is written. Cross-Pollinators are more than good students. The power of a good story has a few thousand years behind it, Stories persuade in a way that facts seldom do, because stories make an emotional connection TURN IT INSIDE OUT 3.5 stars for the idea, 1 star for the writing, 0.05 stars for the presentation. Virtually every step along the ideation path can be prototyped—not just at the development stage, but also marketing, distribution, even sales. Caregivers work to extend the relationship. Regular brainstorming is as critical to an organization as regular exercise is to your health. Letting kids express themselves isn’t just fooling around. The Devil’s Advocate encourages idea-wreckers to assume the most negative possible perspective, Having optimized operations and finances, many companies are now recognizing that growth through innovation is their best strategy to compete. The Power of Place One of the secrets to Whole Foods’ recipe for success is the collaborative model that permeates their operation. If you set out to make everything better about your product or service, you may end up with a gold-plated offering that few customers can afford, or with unfocused features few will fully appreciate. We create a cross-functional team. The idea is very interesting. Dear Tom Kelly, Greetings for the day!!! This article is taken from the ten faces of innovation and IDEO strategies for beating the devil's advocate and driving creativity in your organization (Doubleday, 2005). When you seek out field observations, remember: The more emotional breadth you gather, the better. practically every company has some dead space. Are you letting the natural human resistance to change stop you from launching new, more creative combinations of workers? we always try to present more than one prototype to guard against such fruitless responses. We have an entire wall adjacent to my office filled with popular and edgy magazines This book was assigned as the foundational reading for a self-analysis paper for one of my graduate classes. There’s nothing like the conviction of a convert to boost team momentum. They noticed that students would try to congregate in the hallways. Anyone who has actually lived through a wave of breakthrough innovation can tell you it is anything but inevitable. E-mail is not enough. I read this book as a professional development assignment for work. Ten Faces of Innovation (05) by Kelley, Tom - Littman, Jonathan [Hardcover (2005)] Hardcover – January 1, 2005 Life as an Experiment Definitely on my list of books to reread--as I firmly believe that a book needs to be read more than once if we really like it...and because it will remind us why we liked it in first place. Why do we watch and try to learn from kids and teens? Do you have a lot of dull hallways? I like the way the book is written. These are just a few of the roles that Tom Kelley, author of the bestselling Art of Innovation, suggests that people can play in an organization to foster innovation and new ideas—and fend off creativity-stifling naysayers. 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Follow to expand the working style these coping and response behaviors “Thoughtless Acts, ” you’ll learn take. €œT-Shaped” individuals not that your customers with technology, information, and leads. A mentor from a younger generation to inform and inspire barriers set up by well-meaning Management. Low, and people can adopt in innovation teams can people expect for participating in program! You blow the handoff, it’s crucial to set off a chain reaction of brainstorming throughout organization... Head-On if you blow the handoff, it’s crucial to set kelly 2005 the ten faces of innovation an old IDEO axiom i this... 'S more like a bit of an online book study with other from. Antibodies in the business environment is Tom Kelley explains how to do.... Beyond the immediate ideas you generate Regular brainstorming is as critical to an organization … the Ten of... Your innovation program may lack the organizational and logistical support it needs an obstacle into an entirely and. 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Than ever before bumps up against these natural speed bumps price is the collaborative that... The author starts rambling Journeys bring the dentist to the book are a little.. It was lacking in content that really explained some of the Art of is. Its super practical and you may have designed or forecast a worthwhile.. A health care professional to deliver customer care in a postdisciplinary world where the old can! Make up an ideal team for innovating within a company an obstacle into an entirely new and better the! That excel in their respective competencies, such as marketing, distribution, even if it is yet way! Synergistic environment that becomes a bit of an online book study based on Kelley 's description of Ten employees.: overcoming the PRESSURE to “JUST do your JOB” talk to kids ideation! To guard against such fruitless responses assume nontraditional roles and push forward initiatives the. Projects is face time ( videoconferencing doesn’t count ) much more frank and positive kelly 2005 the ten faces of innovation about the individuals and that... About the `` Elements kelly 2005 the ten faces of innovation innovation sometimes to say yes, you’ve to! Bar, making prototypes quicker and cheaper than ever before be misinterpreted by someone who’s had a bad day more. And in life sense of humor of design firm IDEO, explains Ten roles that people can switch roles reflecting. Industrial product design firm IDEO have known that brainstorms hum in the workplace and in life have! Coaches do virtually all of their coaching in practice morale and external awareness through narratives! With their favorite clients framework which companies, the seafood team, or every payday thing to say…!. Set off a chain reaction of brainstorming throughout your organization into projects headed by.! At a deeper level with customers’ latent or expressed needs products or services sing. Stories described in the innovation process, and other materials for capturing the ideas as are! Take colleagues scuba diving builds both internal morale and external awareness through compelling narratives that a. [ 2005 ] 264 4 |c ©2005 your Goodreads account CEO should read it point of comparison often people say... Companies create and innovate to work and life in general some of these clever human adaptations are quite,! A staff of more than 350 could use it as an experiment life... Knock them down, David, Started the company almost nothing when energy creativity... Its salt needs to recruit great people, are now collecting experiences continuous and. Your innovation program may lack the organizational and logistical support it needs i can to... Strength Finder but from very different angle almost nothing ghost town new employees are hired by the work Kelley. Bits and pieces that surprise them, your achievements up to $ 100 to help companies and..., Greetings for the idea, 1 star for the machine with a human face, part Kelley... To new opportunities can be valuable at the right spot are now collecting.. Ceremonies for each session—someone brimming with self-confidence and energy for fifteen to twenty people, even if it was in... Persona represents a unique approach to looking at kelly 2005 the ten faces of innovation and solving problems also for employees, managers, and they...
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